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Strategic Brand Management

October 16, 2018

Your brands are one of the most valuable assets your company owns. Just like any other assets they have value – they are built on trust, customer loyalty, creating value for the customer, satisfying customer needs and preferences and the brand building process takes a lot of time and effort. Customers purchase brands because they […]

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Generating Better Business Ideas

September 16, 2018

When evaluating the sustainability of lifecycle management ideas, it’s important to evaluate the ideas in the context of the company. Performance is more relative than absolute. For this reason, the success of business ideas can’t be replicated in every company. If ideas can be replicated, the competitive advantage is lost. The Role of the Business […]

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Three Smart Marketing Ideas You Can’t Afford To Ignore

July 26, 2018

Whether you are the proud owner of a mom and pop neighborhood business or a hi-tech start-up, marketing will always be key to your survival. But knowing how to market what you have to offer is never easy. What once worked well could now be the death toll of your marketing plans if it has […]

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Why Should You Invest in Corporate Video Production?

June 26, 2018

In an increasingly competitive world, it is important for a business to be heard apart from the crowd. Be it adopting innovative traditional or digital marketing techniques, it all circles down to the same aspect of innovation. This can be achieved with a corporate video. A corporate video is one that is made by the […]

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